Today, Digital Marketing has acquired the maximum space in the world of technology and development. It is a wide concept including numerous major factors which empower the companies and business sector to perform gloriously. There are two most commonly used principal factors which give a huge impact on the process of digital marketing.
The two factors crucially applied in the method of Internet marketing are-
- SEO- Search Engine Optimization
- SEM- Search Engine Marketing
The immense search engines like Google, Bing, Yahoo, Ask.com, Baidu, AOL.com etc. render services like knowledge, image, text, and videos to the operators through SEO and SEM. Both the tools provide innumerable benefits.
SEO and SEM are the vital part of internet marketing but are entirely different from each other. In simple words, the primary difference between SEO and SEM is that Search Engine Optimization (SEO) is just a segment or a part of Search Engine Marketing (SEM). In spite of being a segment, SEO benefits are not limited.
1. SEO – Search Engine Optimization
- SEO is basically referred to increase the number of visitors to the website of a company in order to make the visibility of the website more clear.
- The website appears on the top of the page of the search engine with the help of SEO technique.
- It helps to get free traffic from the internet portals.
- It easily facilitates with the better ranking of a company's website in no time.
SEO is further divided into two main categories-
- On-page SEO- It helps to make the search engine friendly with the rules induced to the website.
- Off-page SEO- It contributes in increasing the assurance of a company's website and getting votes from other internet portals.
2. SEM- Search Engine Marketing
- SEM is a broad concept of internet marketing which consists of promoting and advancing the clarity of a website on the search engine via paid search, ads and PPC (pay per click).
- It involves creating ads, using keywords and content in order to increase the traffic to a website.
- The paid advertising are displayed on the top of all the other ads with the help of SEM.
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