The
year 2017 is upon us and the new trends are coming with it. Any
digital marketing company in India knows the importance of staying on
its toes and looking far into the future.
Here
are a few
digital marketing trends
that
any solid agency must be taking into account. Make sure to ask if the
one you hire knows about them.
Shooting
Live Videos: Images
and content won’t go anywhere, but the new player in the game is a
live video. Most social media platforms are making live videos easily
accessible to the users and they don’t hesitate to take advantage
of the offer. Besides marketing with live videos on YouTube,
companies can post their video content on Twitter (through Periscope)
and Facebook.
Next
level of one-to-one marketing: In 2017, digital marketing will be
taking a big step toward personalization. The one-to-one marketing
approach is becoming more and more popular and bringing striking
results. With the help of big data, personalized marketing will soar
through the roof. While it might seem a little farfetched today, the
farther the marketing business develops, the more personal it gets.
Mobile
domination: While in 2016 the mobile domination was on the rise,
it didn’t reach the heights it will in 2017. The full mobile
domination over the desktop is imminent. In 2017, the users will be
buying more mobile gadgets, including wearable units, and going
farther and farther away from the desktop computers or even laptops.
Content
improvement: The
demand for high-quality content is higher than ever. The right
content is the key to any marketing. That’s why any digital
marketing company
in
India has to be ready to create new content writing tricks and
available to offer improved content services. www.creationinfoways.com/digital-marketing-services.html
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