We always want to keep an eye on our competitors, no matter what our job is. Digital platforms are growing tremendously in the world and if you are a marketer in this landscape, you might also want to track your competitors' strategies and performance, be it for the betterment of personal performance or for wanting to be ahead of the race. An analysis of the competitor always provides valuable insights in the market trends, customer behaviour as well as the industry benchmarks. Here is when Semrush, one of the most powerful and widely used tools for conducting digital marketing competitor analysis, comes in and offers a wide array of features specifically programmed to help the businesses gain competitive edge.
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